Corgnation 2015 is a concept for a corgi enthusiast conference presented by TrackMaven that is held in Washington D.C. This project was started by first breaking down the overall process into preliminary design phases. The phases consisted of Researching, Sketching, Development and Presentation.
Company and brand research is vital when developing a project that directly represents both the company’s identity and its unique persona. In the case of TrackMaven, I studied the brand by focusing on specific elements such as visual style, typography and color palettes. One must always know a brand inside and out before beginning a project. The Researching and Sketching phase usually go hand and hand. I had a good idea of the project’s overall direction but getting the ideas on paper was where I formulated the final design.
The Corgnation landing page was designed in a standard desktop format and a mobile layout. The final stages of development feature visual mockups to display the execution of the concept.
Team Velocity Marketing
Team Velocity Marketing provides top automotive organizations across the U.S. with their exclusive 360 Sales and Service Marketing Program. They are solely devoted to the automotive industry, and provide a broad range of integrated marketing services for new and used vehicle sales and service. Their creative solutions, market research, and data analysis are unrivaled in the industry, having worked with 75% of the top 100 dealers and 18 manufacturers in the U.S. and globally.
Canibeat is a multimedia webzine created in 2009 to showcase a worldwide automotive culture, particularly the “stance” movement. Employing an international team of photographers, videographers, designers, and writers, Canibeat has catalogued modern trends in the import car scene through daily features of cars and their owners, companies, and fashion.
Choose Good Wood
The World Wildlife Fund’s direct mailer for their seminar, “Choose Good Wood and Save Our Forests,” exposed the viewer to the content of the event through the use of texture and a die cut.
Ecogrind Skateboard Co.
Ecogrind is an earth friendly skateboarding company that produces all of their skateboards using 100% recycled bamboo. The brand emphasizes the eco-friendly aspect of the company through the use of natural imagery.
In this publication, E&E Architecture used the slogan “Beauty Fom the Outside In” to emphasize their commitment to both exterior and interior design.
Direct mail pieces were used to market RCN’s fiber-based high speed Internet, digital cable television, and phone services to prospective customers.
Valencia Wine is a self-branded orange flavored wine that was created after reading Oranges by John McPhee. The logo depicts the life cycle of a Valencia orange as it is cultivated and processed.
Open Mic Night
The University of Michigan used this two-color poster for Open Mic Night to promote the event to students. Employing type as an illustration, the design effectively created a lasting visual image, ensuring that the viewer noticed and remembered the event.
Type Year Round
“A Typography Calendar Featuring Typefaces You Are Probably So Sick of By Now” is a typographic calendar that playfully satirizes popular and ubiquitous typefaces.
Environmental Defense Fund
EDF (Environmental Defense Fund) logo concepts that promote their use of smart economics, practical partnerships and rigorous science.
Timberland targets adventurous consumers who enjoy an active outdoor lifestyle. Through the use of the tag line “Adventures Everywhere,” this publication showcases customers using Timberland’s products around the world.
Whether I'm traveling around the world or just spending a day in DC I always make sure to have my camera on me. People, animals, landscapes, products, you name it and I love shooting it. Here is a compilation of some of my most recent and favorite photos.